Amaya Eyes Up partypoker

Amaya Eyes Up partypoker

Wednesday, 9 September 2015

Following news that GVC Holdings will soon be taking control of bwin.party, fresh speculation has begun to circulate around the iGaming industry that Amaya Gaming may make a bid for partypoker.

Amaya Gaming and GVC Holdings have a previous relationship due to their joint bid for bwin.party back at the start of the year. Amaya Gaming eventually broke away from the deal but there is still something of a tie between the two companies and that's prompted some to speculate that it could be about to make a play for bwin.party's poker platform.

After the deal between bwin.party and GVC Holdings was announced, the latter's CEO, Kenny Alexander, explained that his company's strategy going forward is to streamline bwin.party and make it a more efficient entity. One of the ways in which it plans to do this is by assessing sensible offers for various bwin.party assets and one of these is partypoker.

If this is the case then Amaya Gaming would likely be one of the first companies in the queue to make a bid for the poker site.

One of the main reasons for Amaya Gaming's potential interest in partypoker is its presence in the US market. partypoker already has a major presence in New Jersey thanks to its poker network and if Amaya Gaming could take control of partypoker then it would give the company a strong footing within this market.

From this base, Montreal-based Amaya Gaming could then potentially leverage its influence and get its current poker asset, PokerStars, back into the US.

At this point any stories of Amaya Gaming wanting to purchase partypoker are purely speculation. However, many prominent members of the industry including Alex Dreyfus believe it's a real possibility.



Tags: Amaya Gaming, partypoker, GVC Holdings, bwin.party, Kenny Alexander, PokerStars, Alex Dreyfus